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Презентация на тему: Methods of sociologocal resarch


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Презентация на тему: Methods of sociologocal resarch


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№ слайда 1 METHODS OF SOCIOLOGICAL RESARCH
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METHODS OF SOCIOLOGICAL RESARCH

№ слайда 2 QUANTITATIVE METHODS
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QUANTITATIVE METHODS

№ слайда 3 SamplingProbability sampling
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SamplingProbability sampling

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№ слайда 5 What to measure?KnowledgeAttitudesPossible activity
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What to measure?KnowledgeAttitudesPossible activity

№ слайда 6 Defining aim and objectivesDefining theoretical approachList of future variables
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Defining aim and objectivesDefining theoretical approachList of future variablesList of possible analytical proceduresWork with existing questionnairesDefining questionsPilot surveyFinal changes Steps to create questionnaire

№ слайда 7 OpenLast book you have read?SemistucturedWhat is you nationality?UkrainianRussia
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OpenLast book you have read?SemistucturedWhat is you nationality?UkrainianRussianOther_______________Structured Mark your attitude towards political party X on the scale Where 1 is very positive – 7 is very negative1234567 Questions

№ слайда 8 Whether everyone would be able to understand question and answer?Whether everyon
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Whether everyone would be able to understand question and answer?Whether everyone would be able to understand question same way?Whether everyone would be willing to answer the question? How to formulate questions?

№ слайда 9 PriceTimeNumber of non-responseQuality of answers Length of the questionnaire
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PriceTimeNumber of non-responseQuality of answers Length of the questionnaire

№ слайда 10 We can not change questions during the fieldworkBig number of non-responsesPossi
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We can not change questions during the fieldworkBig number of non-responsesPossible unpleasant experience Field work

№ слайда 11 Qualitative research
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Qualitative research

№ слайда 12 Qualitative research is an interpretative approach concerned with understanding
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Qualitative research is an interpretative approach concerned with understanding the meanings which people attach to phenomena (actions, decisions, beliefs, values etc.) within their social worlds. (J.Ritchie & J.Lewis: 2003)Qualitative research is usually interested in three sings: social routines, their conditions, and the subjective experiences of those, who take part in them. (Carspecken & Cordeiro, 1995)

№ слайда 13 Aims are directed at providing in-depth and interpreted understanding of the soc
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Aims are directed at providing in-depth and interpreted understanding of the social world of research participantsImportance of participants’ frames of referenceVolume and richness of qualitative data; data are very detailed, information rich and extensiveOutput tends to focus on the interpretation of social meaning through mapping and “re-presenting” the social world of research participants.

№ слайда 14 In-depth interview
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In-depth interview

№ слайда 15 Form of conversation with a purpose (~1,5-2 hours). Provides an opportunity for
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Form of conversation with a purpose (~1,5-2 hours). Provides an opportunity for detailed investigation of people’s personal perspectives, for in-depth understanding of the personal context within which the research phenomena are located, and for VERY DETAILED SUBJECT COVERAGE. In-depth interview: definition

№ слайда 16 Structured – scenario of an interview is based on a detailed list of content map
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Structured – scenario of an interview is based on a detailed list of content mapping questions (-) researcher is imposing his/her understanding of social phenomena on interviewee (+) easy to compare(+) relatively easy to conduct In-depth interview: types

№ слайда 17 Semistructured – scenario of an interview is based on broadly defined thematic l
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Semistructured – scenario of an interview is based on broadly defined thematic lines, no specific questions are defined(“childhood”, “education”, “work”, “family”) (-) more difficult to compare big number of interviews(-) more difficult for unskilled interviewers(+) allows a lot of flexibility, gives more “voice” to narrator In-depth interview: types

№ слайда 18 Unstructured – 3 stages. I stage – no questions with an exception of an opening
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Unstructured – 3 stages. I stage – no questions with an exception of an opening one (Tell me the story of our life…)II stage – only narrative questions are allowed (You told that …,)III stage – other questions. Limited number of prepared questions of any character are allowed.

№ слайда 19 (-) difficult to compare big number of interviews(-) even more difficult to cond
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(-) difficult to compare big number of interviews(-) even more difficult to conduct for unskilled interviewers(+) allows a lot of flexibility, gives more “voice” to narrator(+) this type of interview gives us much deeper understanding of what is really important, what really matters to our respondents

№ слайда 20 Focus group discussion
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Focus group discussion

№ слайда 21 FGD – involves several (6-10) participants brought together to discuss the resea
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FGD – involves several (6-10) participants brought together to discuss the research topic as a group. Provides an opportunity for direct and explicit discussion of differences as it emerges in the group.We study more opinions, but in comparison to an in-depth interview less questions can be asked Focus group discussion: definition

№ слайда 22 Observation
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Observation

№ слайда 23 Participant observation – researcher joins the constituent study population or i
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Participant observation – researcher joins the constituent study population or its organizational or community setting to record actions, interactions and events that occur. (+) we can study and experience social phenomena in their natural setting(-) time-consuming, rises many ethical issues Participant observation

№ слайда 24 Observation – offers opportunity to record and analyze behavior and interactions
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Observation – offers opportunity to record and analyze behavior and interactions as they occur, although not as a member of the study population.Autoethnography - “ ‘figural anthropology’ of the self” (Lionnet, 1991), “generative autobiography” (Alexander, 2000). Observation

№ слайда 25 Textual analysis
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Textual analysis

№ слайда 26 Conversational analysis involves a detailed examination of “talk interactions” t
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Conversational analysis involves a detailed examination of “talk interactions” to determine how conversation is constructed and enacted. The aim is to investigate social intercourse, as it occurs in natural settings, is “an attempt to describe peoples methods for producing orderly social interaction” (Silverman, 2001) Textual analysis: types

№ слайда 27 Discourse analysis is “concerned with texts as social practices”. It alerts us t
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Discourse analysis is “concerned with texts as social practices”. It alerts us to the intimate connections between meaning, power and knowledge (Potter & Wetherell, 1987). Textual analysis: types

№ слайда 28 Content analysis “claims to offer an “objective”, “systematic” and “quantitative
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Content analysis “claims to offer an “objective”, “systematic” and “quantitative” analysis of documentary content” (Ball, 1992). It allows to examine the major elements or categories present in, and communicated by certain texts as well as to compare frequencies of those categories. Textual analysis: types

№ слайда 29 However, content analysis does not allow the possibility for a researcher to unc
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However, content analysis does not allow the possibility for a researcher to uncover variability in the construction of different texts, to compare it and to assess the functions this variation is framing. Nor does it take into account motives for the reproduction of a specific theme or/and context in which these themes were reproduced. It also fragments and decontextualizes data. Content-analysis

№ слайда 30 Sampling
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Sampling

№ слайда 31 Qualitative research uses non-probability sampling, where units are deliberately
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Qualitative research uses non-probability sampling, where units are deliberately selected to reflect particular features of or groups within the sampled population. Sampling

№ слайда 32 ? Regions
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? Regions

№ слайда 33 Thank you for your attention!Questions, comments?
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Thank you for your attention!Questions, comments?

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