Презентация на тему: BMW

CONTENTInformationReport and productionCompetitorsModel rangeFeatures

BMWis Bavarian Motor Worksis a German automobile, motorcycle and engine manufacturing company founded in 1916.It also owns and produces Mini cars, and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad.Company motto is «The Ultimate Driving Machine» and «Sheer Driving Pleasure».

REPORTTotal employees - 105,876 (2012)Revenues for 2012 amounted to €76.84 billion, net profit - €5.12 billionIn 2012, the BMW group produced 1,861,826 automobiles and 125,284 motorcycles across all its brands.

PRODUCTIONIt is reported that about 56% of BMW-brand vehicles produced are powered by petrol engines and the remaining 44% are powered by diesel engines.Of those petrol vehicles, about 27% are four-cylinder models and about nine percent are eight-cylinder models.BMW also has local assembly operation using complete knock down components in Russia, for 3, 5, 7 series and X3.

COMPETITORSBMW is part of the "German Big 3" luxury automakers, along with Audi and Mercedes-Benz, which are the three best-selling luxury automakers in the world.

MODEL RANGEThe model range of company BMW contains:Sedans;Coupes;Convertibles;Roadsters;Crossovers;SUVs.

Sedan

Roadster

Crossover

SUV

SUV

FEATURESDistinctive features of design of the BMW cars are "angel eyes“, a characteristic front grille and high-performance derivatives of their cars are produced by their BMW M GmbH subsidiary.