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Презентация на тему: Intellectual Property. Understanding Trademarks


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Презентация на тему: Intellectual Property. Understanding Trademarks


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№ слайда 1 Intellectual Property. Understanding Trademarks
Описание слайда:

Intellectual Property. Understanding Trademarks

№ слайда 2 What is Intellectual Property? Main features Use of TM symbols Trade mark protec
Описание слайда:

What is Intellectual Property? Main features Use of TM symbols Trade mark protection

№ слайда 3 Comes from a creative mind Needs protection Confused by people
Описание слайда:

Comes from a creative mind Needs protection Confused by people

№ слайда 4 Intellectual property refers to products coming from a creative mind. Like other
Описание слайда:

Intellectual property refers to products coming from a creative mind. Like other kinds of property, intellectual property needs protection from theft and abuse. Sometimes patents, copyrights, and trademarks are confused by people.

№ слайда 5 A trademark is a type of intellectual property, and typically introduces a name,
Описание слайда:

A trademark is a type of intellectual property, and typically introduces a name, word, phrase, logo, symbol, design, image, or a combination of these elements (The United States Patent and Trademark Office )

№ слайда 6 Two names brand name Pepsi ® Coke ® Nike ® Reebok ® generic name cola soda sneak
Описание слайда:

Two names brand name Pepsi ® Coke ® Nike ® Reebok ® generic name cola soda sneaker athletic shoe

№ слайда 7 The term "trademark" is often used to refer to any type of mark that can be regi
Описание слайда:

The term "trademark" is often used to refer to any type of mark that can be registered with the United States Patent and Trademark Office (Inventors.com) Two types of marks Trademarks Service marks

№ слайда 8 Trademarks – to identify goods distributed natural manufactured produced sold ph
Описание слайда:

Trademarks – to identify goods distributed natural manufactured produced sold physical commodities

№ слайда 9 Service marks - to identify service & intangible activities
Описание слайда:

Service marks - to identify service & intangible activities

№ слайда 10 The trademark symbol To indicate any mark to be a trademark Company does not nee
Описание слайда:

The trademark symbol To indicate any mark to be a trademark Company does not need to receive permission The registered trademark symbol May only be used after a Federal registration May not be used while the Federal application is pending

№ слайда 11 Trademark - a form of property Use in the marketplace Registration of the mark
Описание слайда:

Trademark - a form of property Use in the marketplace Registration of the mark

№ слайда 12 A registered trademark confers a bundle of exclusive rights upon the registered
Описание слайда:

A registered trademark confers a bundle of exclusive rights upon the registered owner, including the right to exclusive use of the mark in relation to the products or services for which it is registered (The U.S. law)

№ слайда 13 The law allows to prevent unauthorized use of the mark in the United States - fi
Описание слайда:

The law allows to prevent unauthorized use of the mark in the United States - first use the trademark in commerce Other countries - the goods or services must occupy a highly significant position in the marketplace

№ слайда 14 If a trademark has not been registered: some jurisdictions offer protection thro
Описание слайда:

If a trademark has not been registered: some jurisdictions offer protection through the tort of passing off trading under an unregistered trademark start using the same or a similar mark

№ слайда 15 If a trademark has been registered: easier for the owner to demonstrate trademar
Описание слайда:

If a trademark has been registered: easier for the owner to demonstrate trademark rights enforce the rights through an infringement action ! Unauthorized use of a registered trademark damages an infringement lawsuit

№ слайда 16 Trademarks: commercial source indicators distinctive signs of certain goods or s
Описание слайда:

Trademarks: commercial source indicators distinctive signs of certain goods or services protects words, names, symbols… a subject to various protection and limitations

№ слайда 17 TM must be registered and renewed if not - consumers would be seriously harmed u
Описание слайда:

TM must be registered and renewed if not - consumers would be seriously harmed unaffiliated firms could sell products fake drugs could potentially cause damage

№ слайда 18 Thanks For Your Attention!
Описание слайда:

Thanks For Your Attention!

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