What is branding?Branding is the main way of differentiation of products and the instrument of advance of the goods on the marketBranding is "modern cultural language of the modern society basing on the market relations"
History of brandingBranding was actively applied in the Middle Ages when shop handicraftsmen marked the goods with special brand
Branding — is the main task of any large company Creation and advance of a brand or branding are necessary for obtaining additional benefit from a certain product at the expense of penetration into consciousness of people, formation of the attachments based on feelings and emotions
Brand creation & Brand advanceReasonable creation of a brand is the joint creative work of the advertiser realizing the organizations and advertizing agencyFollowing a step is brand advance — it is activities for creation of long-term preference to the goods
Development of a brandRebranding - a complex of actions for brand change, or its components: names, a logo, visual registration of a brand with positioning changeIn most cases development of a brand it not only branding of a new label in the market, but also change of an existing brand, that is rebranding
Branding tools: Creation of a product concept
Branding tools: Creation of an advertising concept An advertising concept - the basis of the idea of branding - is a plan, paints, conditions, heroes of an advertising campaign, promotion and events.
Branding tools: Creation of marketing communications Marketing communications mean the process of transfer of information about the target audience products
What is brandbook? Brandbook is the integral, intracorporate edition focused on employees of the company
StructureElements of brandbook:Detailed description of the logotypeAll cores and firm complementary colors.Every possible variations of the logo.Documentation structure.Firm font of the company.The business documentation.Souvenir production of firm.Every possible images (photos, design).
Thank you for attention!