Mass Media
Television is the most popular entertainment in British home life today.
One of Britain’s bestknown newscasters, Trevor McDonald, presenting Channel 3’s daily news programm, News at Ten.
The press plays an important part in the life of society. Millions of Americans in their free time read newspapers.
Popular television drama programmes, such as the BBC’s Clarissa, are shown in many countries around the world.
Radio brings into millions of homes not only entertainment and news but also cultural and educational programs. On the radio one can hear music, plays, news, and different commentary and discussions called 'forums'.
Twelve national morning daily papers (5 ‘qualities’ and 7 ‘populars’) and 9 Sunday papers (4 ‘qualities’ 5 ‘populars’) are available in most parts of Britain/
The latest addiction to trap thousands of people is the Internet.
Is TV your friend or your enemy? 1.Every week you watch TV programmes which are considered educational? 2.Basically you certain programmes (for example detectives, variety show, soap operas, etc.)
3.You often forget about lessons when you want to watch TV? You combine TV with other kinds of mental activities such as study, reading or writing a letter?
5.In your family there are often quarrels because what TV programme to choose and how much time to watch TV. 6.When your friends come you switch off the TV set if they aren’t interested in TV programmes?
7.TV during the meal is a remarkable way to make children to be have silently and well. 8.Nobody should concern how loudly TV set is working.
9.TV has replaced many hobbies and ways of rest from which people took pleasure in their childhood. 10.Sometimes you doubt in some facts or the statements heard on TV.
11.When nobody watch TV you frequently having included it don’t witch off it. 12.Are you interested in foreign mass media?
AT KIND WHOF VIEWER ARE YOU? Everyone has a different way of using television. Here are some types of television viewers.The absent-mindedThis type of viewer leaves the TV on all day. In the meantime, he eats, phones, reads or does his homework. For him television is really just background noise for his day.The addictHe won't give up TV for anything in the world. He watches the programmes in silence, with great concentration. Even during commercials, he won't leave the screen for fear of losing a second of the programme. He usually chooses the programmes he wants to watch very carefully.The boredHe puts the TV on when he's got nothing better to do. For him TV is the last resort. He only watches it when it's raining or when he's ill.What sort of viewer are you?
What sort of viewer are you?